Bringing whisky drinkers together for another year, the Midlands Whisky Festival returns to the Studio in Birmingham. The festival hosts a variety of talks, demonstrations and of course a wide selection of whisky to taste and purchase. Masterclasses have included presentations from industry guru Richard Paterson about the world of Dalmore whisky. Distillery managers hold discussions on their work, complete with a glass or two for tasters. Brands that have been available at the festival include well known makes such as Talisker, Glenlivet and Glenfiddich. There have also been plenty of independent distilleries offering their unique and individual drams.
Birmingham Airport is the nearest international airport, with a free air-link into Birmingham International Railway Station. The Midlands Whisky Festival also hold an event in Stourbridge, however the Birmingham festival is in a central location at the Studio meeting rooms. Tickets cost £35 for standard early bird, premium tickets are £75 and £150 which include masterclasses (plus booking fees). All tickets include a branded nosing glass, brochure, a drinks token, plus talks and food samples. Additional tokens are available on the day for £5 each. Opening time is 6pm to 9.30pm on the Friday, Saturday opens from 12pm to 5pm.
The emphasis on the event is it’s a sampling festival, as such excessive drinking is discouraged. There is a list of etiquettes on the website. Review which whiskies are available and choose wisely, but take the opportunity to try something new. Ensure you eat before attending, or there are food stalls available on site. Arrive early, making sure you are aware of any stage times for talks you wish to attend. If you purchase a premium Saturday ticket, take advantage of the earlier opening time of 10.45am. As a licensed alcohol event the festival is over 18’s only, remember your I.D if you look underage.
If you are planning to visit the Midlands Whisky Festival, choose from a selection of houses and apartments, B&B’s and other private rentals in the city centre. Wherever you are staying in the city you can easily get around via public transport. Check our accommodation in Birmingham.
Watch a show at places such as the NEC, Barclaycard Arena or Birmingham Hippodrome. If you love shopping, take a look around the Bullring shopping centre. A visit to Cadbury World is a must for the chocoholics. There’s also the Wildlife Conservation Park or the Birmingham Museum and Art Gallery.
To find out more about the Midland Whisky Festival, including: buying tickets, details on the exhibitors, whisky festival etiquette, getting to the Midlands Whisky Festival, photo galleries and a list of dream drams from past festivals, visit the official website.
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