California: Designing Freedom

8th June 2017 - 15th October 2017 | Design Museum, Kensington, United Kingdom

The exhibition reveals how design was heavily influenced by counterculture movements. Hippies, surfers, gay activists and black activists – all united in their quest for freedom – used design to promote their respective causes. The ideologies of those countercultures were the unwitting precursors to the start-up ethos of Silicon Valley and the technology that we have today. Click here for more information


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